Client: BET/Viacom

Role: Copywriter


This was a really cool campaign I wrote for Kevin Hart’s AMAZING (and thoroughly under-appreciated) show, The Real Husbands of Hollywood. This show is great. I put it up there with my favorites: 30 Rock, Arrested Development, et al. This season launch turned the season 4 premier into a mock pharma campaign where FOMO or the “Fear of Mitching Out” (“Mitch” is an inside joke from the show, it’s a contraction of “man” and, well, you get it…) Anyway, the only cure was tuning into the new season. We carried the creative (created by the brilliant Roderick Beltran, my CD) through from launch teases to episodics. It was a HUGE hit. Everybody saw it. Some of the most popular work I’ve ever done.