Client: BET/Viacom/Universal Pictures

Role: Copywriter


I wrote this 90 second skit for BET and Universal Pictures to promote Kevin Hart and Ice Cube’s Ride Along 2 franchise. My idea was to take the style of Kevin’s (awesome) BET show, The Real Husbands of Hollywood, and make a bite-sized mini-sode where Kev sabotages Cube at this house, and induct (or more appropriately, abduct) him into the Real Husbands entourage.