The Challenge:

Psych was a sleeper pop-culture hit. It had a loyal following early on, but USA being the game-changing innovator that it was (and still is) pushed to shake up the broadcast map by launching new episodes of their original programming in the middle of the year, rather than at the usual spot in fall season.

Then creative director, Janine Evangelista, in the typical spirit of USA inclusiveness, recruited folks from the network, including me, a then production coordinator, to craft a mid-season print launch campaign. It would be the first of many such campaigns and today Psych enjoys immense popularity and top ratings.

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